The Withings Activité Pop is a cheaper brand of beautiful fitness-tracking wristwatch →

The Verge:

The Withings Activité is a watch. A Swiss Made watch, much like the ones we’ve been wearing for decades — only slightly smarter. At $450, it’s a serious purchase, an investment in quality. Now Withings has tweaked the formula a bit. The Activité Pop, which was just announced at CES 2015, is a $149.95 wristwatch made more for the Timex wearer.

The Pop comes in three colors: Azure, Shark Gray, and Sand. Which is to say it comes in black, blue, and beige. (There are other strap colors, too.) You won’t find "Swiss Made" anywhere on these devices, because they’re not nearly as high-end as the Activité; they’re made of PVD-coated metal, a standard material in many mid-range watches, along with a silicone strap. The watch is water-resistant up to 30 meters, and its battery lasts up to eight months.

Withings follows up on its Activité with a cheaper model, but still good-looking.