A letter from Tim Cook on Maps →

It’s surprising to see Apple apologize, but the most surprising bit certainly is this one. Tim Cook:

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

It’s one thing to acknowledge shipping a deficient product, but it’s another to point at competitors and explain how to use them.

It’s honest and humble. It shows determination to offer the best experience whatsoever.